A relaxed Blanca Suárez enjoying the tranquility of the Mediterranean perfectly reflects the freedom of each one to be different.

“Freedom to be different” is a declaration of intentions by MR. BOHO for the next spring/summer 24 season. The claim of its new campaign reflects the commitment of the firm in its fearless commitment to what is different, the avant-garde and the latest trends, as well as to adapt to changes and be in constant evolution.

For this new collection MR. BOHO has counted on the actress Blanca Suárez as the image of the campaign, freedom being one of the elements that define her. With a fresh, fun and carefree image with the Mediterranean Sea and its light as witnesses, Blanca looks radiant in several models of the collection, representing the characteristics and values ​​of the brand and its campaign, enjoying the tranquility without ties. “Seeing Blanca Suárez relaxed and enjoying the tranquility, faced with the image that we can all have of her frenetic and demanding professional life, seemed to us the perfect way to reflect the freedom that each of us has to be different” explain those responsible for MR. BOHO.

In this new campaign, MR.BOHO maintains several of its most recognized models that have become an object of desire for many, among which stand out some iconic models of the brand such as Jordaan or Dalston; and the more recent arrivals Logan and Sagene. In addition, the firm continues to strongly support the Frelard frame which, in the Treat shade, became the bestseller of 2023. But it also presents 4 new frames in both sun and prescription, relying as always on the latest global trends with a close and accessible approach.

“Freedom to be different” also coincides with the launch of a restyling of the brand’s image after its first 10 years. In addition, the new collection introduces some significant nuances that represent a certain turning point in relation to its previous collections, such as the introduction of monochrome geometric micropatterns or complex faceted shapes.

In short, this is not just a new collection, but a manifesto that is absolutely inherent to the brand about the legitimacy of changing while remaining faithful to ourselves, an element that constitutes the great creative engine and source of inspiration.

Source : koaxmagazine.com